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> Lego was/is the only brand that gets to make, e.g. both Mikey Mouse and Bugs Bunny, both Marvel and DC, Balenciaga and Ralph Lauren etc.

Fortnite does this too. They have DC and Marvel, Naruto and DBZ etc.

Funko Pop too. It seems like anyone can do it if they have deep enough pockets and enough clout to woo the license holders.

I think that's more similar to Burger King offering promotional branded cups.