Step 1: convince your main competitor to piss of its entire user base.
Step 2: ? <- could be interesting to see if they did something special here
Step 3: get Obama and other major celebrities to establish you as a media company brand.
Step 2: ? <- could be interesting to see if they did something special here
Step 3: get Obama and other major celebrities to establish you as a media company brand.
They posted content using fake accounts to stimulate adoption.
To my recollection they allowed a lot of skeevy (illegal and/or immoral) content to proliferate.
I think they probably ran at a loss for a long time; leaning heavily on volunteer personnel.
?