At the moment, those gambling ads are pervasive and, sadly, "normal".
Now, remember to watch sky sports you have to pay something like £50 a month.
They then saturate half the program with adverts of people gambling.
When I was a kid in the 80s and 90s, gambling was something James Bond did at Monte-Carlo with a vodka martini, or something my grandad did with the horses in a seedy shop next to the chippie. The only thing about gambling most people saw was some "pools" thing that was mentioned after the football results.
Now people spend £600 a year to be bombarded by messages telling them it's normal to get your phone out and put £10 on who will score the next goal when watching a football game. Maybe it is normal now, but it didn't used to be 20 years ago.
In the 1990s I remember there were slot machines in some pubs, where men would put in £1 or so and very occasionally win a huge pile of 10p coins.
Last time I checked the Annual Report, sky's revenue was something like 90% subscription, 10% adverts.
Ireland and the UK have an exception to the rule banning gambling apps, and their in-app payments. So you could gamble with money from your phone bill/prepay credit. I'd be interested to learn the history of that.