It's pretty amazing that we pay ~$90 a month to Verizon but only ~$13 a month to Apple. Intuitively it feels that Apple is the one creating most of the value.
http://www.bloomberg.com/news/2012-01-24/verizon-posts-loss-...
> Verizon and rivals such as AT&T Inc. sell the Apple Inc. (AAPL) iPhone and other smartphones at a loss as they compete to get customers to sign up for contracts that typically run for two years.
Verizon et al, run a 24x7 data/voice nationwide network.
That involves constant physical construction and capital investment.
Apple is the clear winner, selling their product at a premium with the middle man subsidizing the consumer's purchase price.