> Did you ever publish to appstore ?
Yes.
> The amount of bullshit you have to go through so that an alternative payment method isn't reachable from mobile is insane, and they want % of a lot of things
You say insane, but you don't say why. Revenue-sharing is the best for content producers; I would definitely not want to go back to the retail model. What exactly are you trying to do?
> a lot of business ideas are unviable because of the policy.
A lot of business ideas are unviable without slavery! So what? I don't want that, and I hope you don't either! So what is it you actually want?
> Not to mention that your competitors don't have to pay the same, big players get special deals and exemptions,
I don't compete with "big players". If Apple didn't make an iPhone and I didn't make an app to put on it, I wouldn't get that money, and pretending otherwise won't make it so. The people I am competing with are in the same situation I'm in, and if they're getting success and I'm not, I think I should worry about what I can do.