What? Watching the Top Paid section for a new game, spec'ing it out, and shipping it to a contractor for a weekend, then selling it for $1.00 less than the original qualifies as creativity now?
What these guys are doing is generally making a 20minute game such as pong and including a gallery of, say, Minecraft screenshots in the app. They then market the app in such a way that's designed to trick users into thinking they're purchasing Minecraft, when they're actually just purchasing a gallery of Minecraft screenshots.
Case in point: http://itunes.apple.com/gb/app/eclipsecraft/id492415390?mt=8