Al Gore on Twitter, for real
mediamemo.allthingsd.com
mediamemo.allthingsd.com
It must also be said that at this point Al Gore's twitter is extremely boring. The only "celebrity twitterer" I'm following at the moment is Steven Fry, who is currently tweeting several times a day about his experiences in Madagascar chasing lemurs for the Last Chance To See documentary. Now _that_'s interesting twittering.
Yes, I know they're trying to monetize, but doing it honestly is probably going to work better in the long run.
Ummm, as opposed to any of his other activities?
Plus, does Al Gore need Twitter to get PR?
Oh, I don't know. His real moment in the sun was a couple of years ago, and if he doesn't watch out he'll fade into irrelevance. Maybe he can finagle himself a position in the Obama administration, maybe he can't, but that's no guarantee that people will pay attention to him.
"The signal to noise ratio"
Add filters like search and follow the right people. There are clear ways to increase the signal. Sometimes the signal isn't insightful or utilitarian - but personal.If his goal is to use it just as a broadcast medium to promote his projects, a la @barackobama, then that's useful but in the grand scheme of things wouldn't he better off going on TV? By being on Twitter, the PR get is for Twitter. The novelty is the fact that someone like Al Gore is messing around with something that many people have been discounting as just a toy for the past year (even though I've heard the market values it to be quite a pricey toy).
As for the s/n ratio, it's manageable but for people (public figures, Kevin Rose, iJustine, etc.) that have thousands upon thousands of followers it becomes outright ridiculous. They don't even bother responding and I believe it just defeats the purpose.
If someone like Al Gore wants to help I really hope he starts engaging in more conversations with regular people, because that's really a good thing. Twitter is an avenue that he can pursue but again... the s/n is so out of whack without advanced management and plus the 140 char limitation it might just be counter-productive. But hey, right track and everything!
Authenticity is going to become increasing important for people with personal brands, like Al Gore.