Frankly, even if they announced a program to give free Oculus headsets to anyone who wanted one, I still wouldn't want to start using the metaverse. Judging by the other comments on this post, I don't think I'm the only one who feels this way.
The hubris when they think they can just create a new entire platform which people have no experience with, no mistakes to learn from etc. Especially so when the ones taking the wheel are anxious upper-mid PMs which are used to AB-test a color changed button for engagement improvements. It may sound harsh, but I can assure you that many, many of these decision makers haven’t even played Minecraft/Roblox etc and have no idea what would be compelling to “real” people. That’s why you get a remote office in the metaverse, because that’s at least one thing they live and breathe.
In my view, novel areas need grassroots “see what sticks” type of innovation, often by tiny teams/passion oriented nerds. I think the gaming world, with all its faults, understand this MUCH better than the FAANGS, because they simply have to.
I think Facebook though has a special cluelessness/arrogance which might be more widely shared by the ‘new monopolists’ of two-sided markets who inevitably mistake their luck of the draw (having the two sided marker) for their own merit and skill. Thus that kind of company can be world-leading and senescent at the same time.
I think that whole journey is gravely misrepresented and narrativized. Much because Jobs died on such a high note. And also because people like the blackberry -> iPhone story more than they like the iPod -> iPhone story.
Also, Zuckerberg is desperately craving an ecosystem because he wants a land to rule, not because he’s a nit picky design fascist like Jobs. I think the App Store as a business success was much more a lucky side effect than people post-rationalize.
A close second is that the users and the interesting content are largely in other non-VR metaverses (like Roblox, Fortnite). Making it easy to make content probably benefits those just as much.
Starting to work on the experiences in 2d-screen-land while working on the VR hardware in parallel looks like the move that Facebook missed.
Overall though i think it is software/content that is the real problem. Horizon Worlds isn’t any more interesting or fun than Decentralland. As much as Zuckerberg claims to be inspired by Ready Player One it’s hard to believe he saw the book or watched the movie (or played and video games) as he certainly didn’t understand what makes a compelling experience.