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I love how all this will enable "SEO professionals" and content marketers to destroy SEO.

Literally sawing the very own branch they are sitting on.

Search is already broken (i.e. Google listings)

Hopefully AI can improve ranking systems.

GPT leap-frogs ranking systems altogether by giving an answer without the user having to pilfer through results.

Yes! However, I assume web-search wont disappear and perhaps AI can handle some sort of filtering (like maybe AI-enhanced Spam filtering?).

Just guessing.

For example, despite unsubscribing from emails daily and constantly junking, I still get a ton of spam. I assume simply telling a model "never show me a marketing e-mail again" probably works pretty well.

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