LeBron was contacted by Twitter if he wants a free complimentary check paid for by Elon Musk. LeBron's team said "NO". And his status was misrepresented, anyway.
The purpose of this misrepresentation is so LeBron's followers believe LeBron is supporting Elon Musk and encouraging people to subscribe as well. Which he didn't.
This is a serious breach of trust between a social network and its users. The network is basically lying so it can profit from its celebrities by FORCING them to endorse a service they explicitly don't want to endorse.