Missing the point. Many people buying inefficient oversized pickup trucks don't care that there's smaller and more efficient options out there, but they do it for the status simbol and ego lifting, not to be utilitarian and efficient.

I see these monster pick-up trucks more and more in European cities nowadays too, F-150s, Dodge Rams, with some fancy paintjob and big wheels but who's bed hasn't seen any actual use carrying anything because the owner is usually some middle-aged Ray-Ban wearing divorced dad with money, using it as a toy, trying to look cool. Power to him I guess, but those monster trucks are horrible for visibility and safety of cyclists, pedestrians, small cars, etc.

Most utilitarians here, blue collar workers, people for whom their vehicles are a tool for the job, mostly drive white vans here, as they're a lot more practical and economical than big trucks.