I don't know how you came out of my comment with this response.
What I'm saying is there is already plenty of better (or just-as-good, or near-good) sources of journalism. I did not even know BuzzFeed News was separate from BuzzFeed, so why would I waste my time even looking into them when:
* There are already decent news outlets
* My only perception of BuzzFeed is that their quality is extremely sub-par, which is by their own doing.
In the competition for my attention, I'd rather lose out on a possible diamond in the rough that is BuzzFeed News, then subject myself to the far likelier possibility that BuzzFeed News was really just more "BuzzFeed".
In this edge case, that filter is wrong, but ask yourself - if Fox News came out with a new source that was of Pulitzer-worthy quality and was honestly unbiased, would you still give it the time of day? I still wouldn't, because the chances it adds something of value higher than my current level of journalism consumption is much lower then the chances that this magical "Fox News" offshoot is actually something decent.