Sony Tricked DSLR Makers into Thinking Mirrorless Was Not a Threat
petapixel.com
petapixel.com
Here is the evidence suggested:
> So, Sony devised a strategy to sneak up on the market leaders. > > The Alpha 7 camera, the first full-frame Sony mirrorless to be released, could capture beautiful photos, but it just wasn’t very good at autofocus.
Later they go on to say that they don’t have a lot of lenses in their lineup either.
So the take away from this is that Sony deliberately crippled their camera to trick Canon and Nikon? They had the technology ready to go, they just decided to sit on it because they didn’t feel like Canon and Nikon were being competitive enough?
This sounds like a very silly spin on the basic realities of developing and launching new products.
I bought my Sony after I’d lost my Canon camera (and lens) so I had no more connection to Cannon and looking at reviews of full frame mirrorless cameras I saw nothing but people complaining about the autofocus on Canon and Nikon full-frames until you got to the top of the line bodies that a wedding photographer could afford. Sony has decent autofocus at the entry level so that’s what I got.
I can definitely argue that mirrorless is always better for most users! Thinner bodies, modern lens selection (so faster autofocus and wider aperture, etc), real-time image previews, better low-light preview (in both rear and viewfinder screens), video recording capabilities better match professional video cameras (by removing mirror complexity) which better matches the hybrid needs of the modern camera buyer.