I’ve never heard of someone enjoying a song more after the 100th time. I’d say there’s a sweet spot around the 3rd or 4th play for me, after that I enjoy the song less on each play.
The actual numbers are quite a bit higher since not all of the listens have been tracked.
I still listen to this artist daily.
One thing that would be innovative / creative:
Imagine if an artist writes a song, then trains an AI on their own new song.
After doing that, they could have the AI produce a hundred variations of the song, and crowdsource which one is the best.
I understand they do something with commercials, but in a manual way. They basically publish multiple commercials and then measure the response to gauge which commercial resonates the most.