Ghostwriter is notably worse than GPT-4, so while it may be true in a sense that "Training a custom model allows us to tailor it to our specific needs and requirements", the reality is they'd be getting better results just using OpenAI right now. Probably true for almost every other use case.
That said, I am patiently waiting and champing at the bit for the day this isn't true anymore. Cool to see the groundwork being laid for it.