I have worked almost a decade in the online media industry in my previous life and I don't find this particularly surprising. Somewhere around 2005, everyone in the industry discovered this major obsession with doing stories based on SEO, than doing stories that did well on their own merit. Unfortunately, everyone jumped onboard with this idea as it made sense at scale. Fortunately, half-a-decade down the line, we seem to be waking up to the fact that not everyone can make a living at scale; only a few can accomplish the scales to justify that.
The others have to focus on quality, than quantity, to bring them the traffic.
The other unspoken part of the content business is that a tiny minority of the people who matter in the business actually understand the numbers. Most don't understand anything beyond total pageviews and then starts the hunt to increase them at any cost. The dumbest way to increase pageviews is to do more stories, but they often don't understand the fact that doing more stories don't come for free and that each story is not as productive as the other in getting them more traffic.
Quality works, but quality is not easy. It is hard work, time-consuming and there are no quick fixes.