"Caroline af Ugglas, on behalf of ACQ board of directors commented: …"

This is weirdly enough a Swedish singer who had Eurovision Song Contest ambitions. https://www.youtube.com/watch?v=HE1Vy5lKuzw

She's part of the Swedish upper class – the Swedish wikipedia page lists her as "baroness" (friherrinna), further accentuated by her name ("af" is the swedish variant of the german "von")