>I suspect that those who grow up as social media “natives” will have some social norms that protect them somewhat, whereas many of those who came of age pre-social media will not have learned the social norms that can protect them.

Agreed. A lot of older generations fall for a lot of satire and comment on things as if they're 1 on 1 with you instead of realizing that it's a public forum. However, a lot of younger generations are incredibly aware that everything they do and say could potentially be public or go viral. That brings a whole host of other problems and challenges with it.

The ultimate problem is every incentive goes against a "healthy" social media. Companies don't want a "healthy" social media as they're focused on engagement, screen time, content, and advertisers. Most of the primitive portions of our brains don't want "healthy" social media either, as it craves the rush of more likes and followers. I don't think that the logical, self-aware portions of our psyche are going to change the direction of how things are going.