The most important part of this, in my opinion, is an easily-missable detail at the bottom: every one of these labels will come with a unique identifier to a database of broadband plans, presumably one maintained by the FCC alongside the numbers on these labels. That's huge. The FCC will be using that to look at Internet access and fairness and everything related to broadband access. It's the equivalent of the hospital billing data but for Internet. Really looking forward to what broadband access numbers in the country really look like when there's a centralized database that you're not allowed to lie on.