It's not technically streaming because any movie that you rent first has to be fully downloaded to local storage on one of their devices. And you're talking $6K for an entry-level device, just for the privilege of being able to rent/buy movies from their store:
https://www.soundandvision.com/content/kaleidescape-compact-...
However, rentals/purchases are equivalent quality (if not bit-for-bit identical) to Blu-ray media.
The company was started by one of the founders of NetApp back in 2001, so it was way ahead of its time. I guess it's survived by sticking to the niche high-end audio-visual market.