I don't know their plan, so I can't speak for them.
What I would do is build an entire ecosystem of that quality that would include a tool to solve the Python distributions problem.
Either you help with deployment on the server, and you offer hosting.
Or you help with making an installer, and you offer nodes to build installers for multiple OS and upload to multiple app stores, manage updates, cdn, permissions...
You can even start small and just help with a service for cross-compiling C extensions and scale from that.
Or provide machine learning analysis of the quality of your code and make companies pay for it.
Or go full Continuum.
They are good enough that they can pick and choose whatever they want, really.
When you solve pain, people pay. If readthedoc managed to survive by being a static rst site, astral has a shot provided they keep the business side of things in mind as nicely as they build their user stories.