That's just how the music industry has become. As an indie musician myself, it's incredible hard to get heard. So while I don't agree with what was done in this case, I can understand why.
With the sheer volume of online music and lack of people to bribe or sleep with, it’s very difficult for a new entrant to get known.
Sharing a song with a group will create memories and stronger associations
In the 60s you would travel to a music centre. A place where others performing music went. You leveraged a community. If someone in your community made it, it shone a light for everyone and created a scene. People helped each other make it.
That small community with those opportunities have been replaced by centralization without the community or scene multipliers.