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A classic mistake Apple has avoided. The Mac is not numerically their big platform but it’s key to their ecosystem so they have not abandoned it.

Also Azure sucks compared to most other cloud providers so that’s not a basket I would put all my eggs in.

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Aren't Apple starting to roll out more ads in various places?

Inside of the Appstore on iOS

And within the Settings app.

Where in Settings? I've not see any ads there.

There are occasionally ads disguised as alerts, such as when you're running low on storage space it will suggest that you buy a paid tier of iCloud storage.

I think I have seen other ad-adjacent messaging for other paid Apple services but I can't think of any off the top of my head right now.

That isn't really what most people think of as ads. Nothing that requires tracking or ad sales. Offering services within your app isn't really the same as selling banner ads and video rolls.

Compared to what they had 5 years ago? Yes, albeit limited in scope.

Compared to Microsoft? It's several orders of magnitude smaller.

Currently Apple has ads in two place. The News app and the App Store.

- banner ads inside of the Apple News app. Similar to what other news sites include but fewer ads.

- App Store home page - at least some of the apps featured there are paid placements.

- pay for placement listings on the App Store. When you do a search, the first result or two is a paid listing.

- App Store app page with "you might also like" lists at the bottom of the page.

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