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Azure is Microsoft's biggest money-maker, not the inclusion of ads in Windows. Windows itself drives 12% of Microsoft sales[1].

[1]: https://www.kamilfranek.com/microsoft-revenue-breakdown/

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I think Azure is a bit of an awkward fit in the group, but just sticking with it, it's still eclipsed if we combine Windows, search advertising, "enterprise services," and Office, which would all seem to fit in the originally-provided "bad" group.

I long for the day when someone will dissect the numbers, and show how much of Windows' vaunted desktop share is due to corporate licenses. I think it would show that -- when people are buying with their own money -- they're preferring Macs 2-to-1 over PC's now.

when people are buying with their own money -- they're preferring Macs 2-to-1 over PC's now.

I suspect that most people actually spending their own money are spending less than $1000, which more or less puts Apple out of the running.

And I suspect that the majority of people looking for sub-$1,000 computers are buying iPads, not crappy plastic HP's.

I would suspect the people looking for computers under 1k will get the plastic hp because they need a computer, and will get the cheap android tablet when they want a tablet. source: all my relatives and acquaintances that can't afford apple take those exact choices.

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