>40% of Samsung's net revenue is mobile devices.
Only ~56% of Google's revenue is from Search ads - <50% of that comes from Android - and <35% of that comes from Samsung.
<10% of Google's total revenue comes from Samsung devices >40% of Samsung's NET REVENUE comes from selling Android devices.
It's almost as if Samsung is a lot more dependent on Google than the other way around.
At the end of the day - the majority of people you default to Bing search are going to switch back to Google. Samsung will be lucky to get a meaningful amount of money.
MSFT can't outbid Google because they can't make as much money from the searches as Google.