Apple will likely make the sideloading process so involved that it’ll be outside of the competency of the vast majority of the users.
Facebook would just shoot themselves in the foot with having to support two apps for little value.
Facebook would just shoot themselves in the foot with having to support two apps for little value.
FB complained about lost revenue from Apple locking down tracking so if $X is what they make per user via the official app store and $Y is what they make on the sideloading app store then there exists $Y-$X = $Z where $Z (or even $Z * some number) can be used for "customer acquisition" to convince people to switch with the goal of making more off them in the long run.
"Get $5 in FB Credit if you download this app", "Get access to this cool new filter if you install this app", etc. No, people here on HN won't be swayed by that but a good number of people will.
That means you that if a vendor does something particularly egregious, stuff akin to malware, they can pull the certificate for that vendor. They don’t do that often: IIRC, they’ve only done that in macOS a handful of times.