Ask HN: Generative AI: The Future of Content Creation Agencies?

As the world of technology continues to evolve, generative AI is making its way to the forefront. This begs the question, what will happen to content-focused digital agencies such as web design/development, content creation, and graphic design? Will they become obsolete or rise to new heights?

Let's explore the possibilities:

[1] It's possible that these agencies will become irrelevant as in-house teams take over most of the work. This could lead to a decline in demand for external agencies and a shift towards a more self-sufficient model.

[2] Alternatively, these agencies may face commoditization as digital freelancers from low-skill countries start producing work at the same quality level, removing any portfolio or skill-based competitive advantage.

[3] On the other hand, generative AI could allow agencies to increase their quality while reducing their costs, leading to better profitability for those who adapt and learn to use these tools effectively.

[4] Massive consolidation into AI platforms may also occur, either within each vertical or collectively in a single content creation platform.

[5] Please suggest