Conservativism is about maintaining and perpetuating hierarchies in society and fighting hard against anything that might change the hierarchy. Different conservative groups differ on who should be at the bottom of the hierarchy.

In the USA, we have

1. Social conservatives - anyone who isn't white, heterosexual, Christian should be at the bottom hierarchy. Tucker Carlson informs them who they should focus on at the present moment. For now it is trans people. It was Mexicans and Muslims very recently and immigrants are a perennial favorite.

2. Libertarians - We already have people at the bottom of the hierarchy. Let's just keep them there by disallowing government support and subjecting them to monopolies and arcane private contracts. They are also highly supportive of bombing nations perceived to be lower in the hierarchy.

3. Big business - doesn't care who is at the bottom as long as they are guaranteed exclusive reign at the top.

Obviously, hierarchies are difficult to maintain in a democracy as the majority of the people are at the bottom of the hierarchy. This problem is solved by obfuscation and propaganda. Group 3 uses Group 2(rayiner et al) to construct messaging and propaganda to convince Group 1 to vote against their own interests. In fact, the US Democratic party is also center right and operates in a similar, but less blatant fashion. This can be seen from how Bernie Sanders was shut out of the party nominations even if it meant losing the 2016 elections.