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Unfortunately, this is the result of years of AB tests that prove that urgency messages increase conversion.

They don't stress customers just for the sake of having a less pleasant experience.

I work in the online accomodation business, BTW.

Unfortunately years of experience has shown that threatening to shoot or stab people when you are mugging them increases the chances of them handing you the valuables they have on them.

The muggers don't threaten their victims just for the sake of inducing fear.

I work with the local gangs in my area, BTW.

This is terribly demagogic

There is actually a joke from a famous Scottish comedian (whose name escapes me rtn) that goes "as I came off the bus, a guy at the stop went OI! GIVE ME A QUID, OR YOU'RE GETTING STABBED! Now, compared with the likelihood of getting maimed, losing a pound looked like extremely good value! I don't know about you, but I'm a sucker for a bargain!"

Kevin Bridges! https://www.youtube.com/watch?v=8W_k7ybGBDg

It's not the fault of the tests. It's the fault of the people who choose value short-term conversion metrics over everything else.

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