Commercials Don't Have To Be a Drag
I just sat through over 30 minutes of commercials: http://www.youtube.com/user/adblitz
Coming from a person who prides himself in cutting 8 minutes out of every "half hour show" by torrenting them after airing, that says a lot about the high quality of Super Bowl advertisements.
Perhaps I am slightly biased because of my entrepreneurial nature, but I noticed that a lot of my fellow Canadians were lamenting the fact that they would not be seeing any of "The Superbowl Ads" as our brethren south of the border got to enjoy during the big game.
It just goes to show that if you put some effort into your marketing that it doesn't always have to look like marketing.