Why Would Anyone Bundle Cable Again?

I received an email ad from Verizon to bundle all my streaming (and other) services via their +play product: https://www.verizon.com/digital/nsa/nos/ui/products/ehub/home

Why would anyone do this? People just managed to cord-cut and finally get away from extractive 2yr plans with all downside (they can cancel portions of the service but continue to charge you) and no upside.

Are they relying on GenZ, who just dont know better, to fall for the same old tricks?