It's time for SaaS companies to stop charging their users for MFA/SSO. Looking at you Notion and Lokalize, just to mention a couple we use..
MFA -> this seems like a no-brainer to have out of the box.
SSO -> if we're talking SAML and "mega corp looking to put everybody sync'd to their Active Directory" then it seems kind of reasonable. In part I think that the pain of employee onboarding/offboarding is just much more at larger corps.