I get this mindset, but there are also loads of cases where society overrules this.
Consider the case of VCRs/DVRs: the cable companies said "this is for live viewing", but people wanted to record video. There was big pushback, but it was ruled that people have the right to use the video that way, even if television channels don't want them to.
We don't have a right to the labor of someone else, but if we're consuming the fruits of that labor, there's a case to be made that we should be allowed to do so how we see fit.
For instance, your current fork is "if you don't like the company's terms, don't use the company's products". Another fork that we could use might be "if companies don't like the users' consumption practices, they can exit business or change their product".