It seems a bit like caricature to me to be honest, but I think there is a deep desire among a large part of the population to have normal gender roles and relationships.
Say, you are in a traditional agricultural society in less than perfect climate. Then you have to sweat your guts out working on crops as much as they need, each year, from childhood to the old age. It's not an option, it's not a choice. Illness or “feelings” are not an excuse. And then bad weather can turn the hard work of many months into almost nothing.
Say, you are in a traditional patriarchal family. It is a solid productive unit, not an association of “individuals”. If it is good, it's good, if it is bad, it's bad. Everyone shares the fate. Of course, there are many possible ways for the person to act, but the frame that define the common base for all actions is set in that manner.
Even more so, the description of people as “individuals” that have “feelings” have itself appeared not so long ago, in a specific age and place. Different ones need people who think differently.
like it wasn't "I can cook, and clean, shoutout to the patriarchy!"
it was "my friend is a chef and I love helping her with her clients", "I love making jewelry but I found my flow state the most in sewing!" just like, oh ok, what a coincidence. whats behind door number 3? cleaning! wow.
but then I was like, you know what? its refreshing. I could enjoy that choice, my amusement had only come from being around women that spend a lot of energy making their whole identity about being something less refreshing. Going as far as to denigrate anyone that requests or chooses traditional roles. That’s the opposite of choice.