There's a race to the bottom in the video game industry to farm content to "best cost countries". Most man-hours aren't spent on engineering problems but on gameplay and asset generation.
The Chinese industry is even more brutal in terms of the race to the bottom. Purchasing power is much lower than in the west and there's barely any export opportunities, so the only way to make money is to crank out "good enough" games by having the same engine run with different assets.
This reminds me of the countless dress up games I worked on during the Flash-era.
And you know what, a hand full of those dress up games made us more money then all our other games combined ...
Which is a shame. I'd really like to see more done in procedural generation and reactive content. Just read about a mod for CyberPunk where killing certain characters can effect the stockmarket. It would be cool to see all the NPCs become agents. It also means that after say 40 hour already your game world would become unique and unlike any other.