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After visiting the BVD website, what’s remarkable to me is that they’re priced from $32-40k. From the photos at least, it looks like a $100k+ car, much more luxurious than a Tesla Model S. But then again, I’m probably just used to price gouging in the US.

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OR making a car pretty isn't that costly?

With some smooth curves and red paint I can make a car look like a Ferrari, but that's a lot cheaper than actually making a Ferrari.

And maybe this is the real reason why American consumers are so easily price gouged? Because they look at a car and go "it's pretty, so it must be a $100k car". (Same for paying $1000 for a phone btw)

Making things pretty is cheap.

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