with ActivityPub you can have specific actors like @breaking@npr.org, @sports@npr.org, @finance@npr.org, @waitwaitdonttellme@npr.org, @reporter@npr.org, et cetera.
https://en.wikipedia.org/wiki/Mention_(blogging)#@_(at_sign)
Within Mastodon’s UI usernames are typically displayed as just e.g. @breaking, avoiding the visual noise of multiple at signs.