Nvidia’s $599 GeForce RTX 4070 is a more reasonably priced (and sized) Ada GPU

Thats not saying much.

Physically, it kinda resembles the RTX 2060 with a 192 bit bus. The die is much smaller and more cut down, but is on a relatively better node than the launch 2060.

The 2060 launched at $329, and was ridiculed for being overpriced.