Chargebacks can be challenged and challanges can be won by the merchants, in which case you will end up with an attempted fraud on your bank record.

In many countries, chargeback require proof that you did not receive the service. Which make chargeback nearly impossible outside of outright scam.

Cineworld (the main cinema chain round here) mentions in their membership small print that if the credit card transaction fails for whatever reason, they will send debt collectors to hunt you down...