It all feels like the groundwork for "AI lovers" anyway. Our desire to reshape the world in our own view and to our own desires is how this feedback loop is going to be used. We do it now in social groups that are self-reinforcing, like churches, cults, interest related groups, workplaces (one team!) etc, but I think those will all become superfluous to our desire to just feel seen, heard and entertained. In a group you have to compete to have those needs met, in the future it might be easier to just get it from a robot that understands us far better, gives us undivided attention, and only responds in ways that elicit the feelings and experiences we want.