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That wasn't just any dog, that was doge the now mascot and namesake of the cryptocurrency dogecoin of which Musk has been known to pump with memes.

I should have known there was some shallow meaning behind it.

What's the deep meaning behind any company's logo? Start with Google, then Facebook and move on.

He's being sued for pumping it too, which makes 4/3 a weird time to run a late April Fool's joke about it.