People tend to take care of things that are both well put together and beautiful.
People judge apps by how they look more than how they work.
If it looks professional and good looking they give it more credit and chances than it deserves. If UX is good but looks are not airbnb/apple wannabe they tend to distrust it.
I think that a lot of software is inherently low (or even negative) value and thats why shiny wins.
Could easily be dreaming tho