Why your job ad sucks (plus how you can fix it).

I have come to suspect that all the free beers/macs/ping-pong exists so that the line between work and home gets blurred and you can work longer hours. But if you are applying to work in a startup you probably already know about the long hours.

The apply-via-API could backfire since the company loses talent that isn't motivated to jump through all those hoops. It should be interesting to see the results of their API hiring.