The point was, majority of the F-150's you see cruising around are used maybe once a year to pickup potted garden plants. People like the idea of having a truck, but do not actually need a truck.

That's who the Lightning is for, despite it's marketing for professionals, jobsites and the like.

It gets reported rather oddly. The headlines all say F150, but when you open the article it will say the F series pickup. The F series trucks include every model of pickup truck Ford makes F[1-6]50.