How many CEOs, product managers and the like have been caught promoting their own brand with a "tweeted from iPhone" tagline. Probably "efficient business people", but literally won't touch their own product while telling others to buy it.
In contrast, one of the stories that always sticks in my mind about Jobs is one of early iPhone production runs having plastic screens, which got scratched by his keys in his pocket, which Jobs found entirely unacceptable.
In a world where min-maxing cost to profit is all that matters, perpetual doubting of the efficacy of quality, all it took to cement Steve Jobs in the tech hall of history is some of the lowest hanging fruit left for him. Like hating crappy, easily scratched and degraded plastic screens.
For all his faults, in retrospect, it was kind of nice to see an enthusiastic founding member of a large company say "we can do better" and in many ways, succeed.