Maybe both the buzz factor and broader applicability means it's more likely to happen this go around?
If you're interested, see this paper that argues that point: https://arxiv.org/abs/2302.06541
Essentially, being label efficient is more important than being compute efficient, because the biggest computing constraint we have is enough humans doing the labeling (and knowing how to work a jupyter notebook), not tensor smashing nvidia cards
They could have just said "efficient". But no - they had to go for "agile".
Sure, you and I know how to write a little script to sort a directory of documents into "schoolwork" and "other stuff".
But most people don't have that ability, so giving them that would really help accessibility.