That’s not the situation for copywriters. Marketing copy doesn’t have an objective threshold where it either works or doesn’t, and AI can easily take “here are some points to cover, give me three paragraphs” and spit out something that won’t be embarrassing to paste into an ad.
In short, the difference is that AI can’t do our whole job yet, but there are some writing jobs where it basically can.
Secondly, people aren't really thinking through the chain of events that follow from being able to get AI to write low quality marketing fluff. It reduces the value of marketing fluff to zero and will flood the market with it, the world isn't just going to stay stagnant, it's going to change. Remember how email used to be just full of spam? Like, unreasonably terrible? We fixed that! That changed. So I think it's important to think about what we're going to change about the world to respond to this - and it may well be these writers have to take a whole new approach to their jobs, but let's not just pretend they're all just going to walk into the ocean.
The only move would be to convert to a volume play and leverage the automation. Maybe that helps, maybe it doesn't; unlike a lot of historical automation to do with making physical widgets, where you might be able to arbitrage as a merchant, or set up your own shop to compete, the scaling factors here are much different, and much more in favor of the owners of the Capital, over anyone trying to run the middleman game.
You've got the the choice, for now. The situations are very different.
I do think that "replace coders with AI" poses a much more formidable challenge simply due to the fact that software typically requires deterministic output, especially for critical systems.
Take a look at llama, once it leaked, there were new projects and optimization left and right.
But the reality will probably be that plumbers and builders become the next tech bros telling us to learn tiling. Just go with the flow I guess. If tech becomes automated, move to the next thing.
Instead of worrying about bullshit metrics from times gone by, let's ask questions like "what happens to the happiness of plumbers and electricians when they realize that they too can relax and let the machines take care of the grunt work?"
Just a guess…
The time and attention cost of dealing with an external resource (such as a writer or translator) is also significant. Meanwhile, the ChatGPT prompt is just there, and it's 80 percent as good as a human writer, then (from the perspective of many companies) -- "Hallelujah".
As the Reddit piece put the matter so succinctly:
But, and I will say this again and again, businesses/clients, beyond very high end brands, DO NOT CARE. They have to put profits first. Small businesses especially, but even corporations are always cutting corners.
Same goes for engineers. Just wait.
Can you imagine if you had time for all of your side projects because all of the bullshit you (presumably) have to do now for money was automated away? I cannot understand warning people "oh no, can you imagine not having to waste your life doing bullshit for other people?"
Taking web development as the example - compilers, bundles, linters, git, hosting services, even new languages all made us more productive. Companies could have fired half the engineers and kept building high quality, mostly static sites for their content marketing. Instead we took all the productivity gains and started building every website with the complexity of Facebook.
The risk won't be when we're able to use code assistants, the risk is when an AI can produce deployable code and infrastructure directly. As long as any dev is needed in the middle most businesses won't realize they could cut some engineers because most businesses honestly have no idea what is done on the engineering side.
Considering that GPT-5 will be out in another 1.5 to 2 years, with 6 out in ~4-5 years. Consider how far we are from autonomous coding assistants for high end development work. Consider how tooling could be made to speed up AI based development.
Would you be spouting the same shit if losing your job put your ability to care for your dependents on the line?
Look, I get it. You're arguing under the assumption that this technology will lead us toward a society resembling "The Australia Project" in Marshall Brain's Manna, but choosing to ignore all of the suffering along the way just makes you seem like an dick.
It would be helpful to reframe the point(s) you're trying to make with empathy rather than /r/im14andthisisdeep-esque angst.