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Comment by CharlesW | Hacker News Reader

Since the article has no examples that show how this worked, here's a CSS simulation of two fold-ins for anyone who hasn't had the pleasure of folding the back page of their Mad Magazine: https://thomaspark.co/2020/06/the-mad-magazine-fold-in-effec...

(Note the bottom copy before/after as well.)

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The best part of the fold-in was the comically cynical idea behind it that collectors of Mad Magazine had to ruin their issue to do the fold-in thus forcing them to buy another issue to keep in “mint condition”. Was a meta-satire on the collecting hobby that required collectors to not actually use and enjoy the collectible.

Not really- my friends and I would just sort of bend the pages gently and you could see the combined picture just fine, and always flattened back out no problem if stored in a plastic insert with cardboard backing.

Most people I knew didn't fold them completely ever, and we were just kids.

I'd have to imagine it was the same for the collectors.

Boy, I sure did. I found getting the fold absolutely perfect a bit of an obsessive compulsive experience that ultimately paid off big time once I nailed it.

The drawings and supporting copy were almost always jaw-dropping genius that blew my mind. The kind of thing I'd always want to share with someone else in the house once I'd done the fold.

I think that’s exactly the type of culture it was poking fun at. Valuing the material object over the art and experience.

You can estimate the fold-in but you’ll never truly experience the artists intent unless you make a perfect fold.

I remember ordering a few paperbacks from MAD Magazine when I was a kid. I just checked and it appears to have been Jaffe's "Snappy Answers to Stupid Questions" series. From some strange reason, I can half-remember at least one cartoon; it was pure adolescent humour.

Some have used the title to refer to the OpenBSD FAQ. See https://en.wikipedia.org/wiki/Tmux

RIP.

I don’t understand the first one. Can someone help?

Oh! Is it supposed to be a fold-in? Hah. All work and no play.

"What does Al Jeffee get to do on his birthday?"

"Another damn fold-in."

(Hover over the image to see the effect.)

This kind of reminds me of the 'player' I built for https://www.wrap.co/, all in CSS. Getting the page turn correct was a fun battle.

not MAD magazine, but a fold-in from the same time period, and with the same sense of humor. not entirely safe for work but I'd be surprised if anybody's offended:

1. https://i0.wp.com/cheapskatecafe.com/wp-content/uploads/2011...

2. https://pbs.twimg.com/media/EVzZqXNX0AEaF0h.jpg

unfortunately, Land O Lakes has recently changed their packaging after 50+ years

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