My client (typically an executive) can then take the presentation to his or her leadership team or board to unlock the funding required to stand up the 'execution' phase of that initiative internally through hiring.
So I guess you could say I build MVPs or proofs-of-concept that, if they work and are desirable to the company, get spun out into new lines of business.
Do you stick to a particular business domain? Eg finance, transportation, e-commerce? I’d think it would help you to build MVPs if you stayed in a specific domain, but it could be fun to move around a bit too :)
Also: how do you find clients? I feel like again this would come from having connections in a specific business domain? It feels like it should be hard to sell yourself as the “prototype person”, but how do you convince someone to let you prototype for them for a while?
2. Word of mouth primarily. When they look at what I cost them vs. what the big consultancies – or even the midsize 'innovation consultancies' like Frog or IDEO cost, it's a no-brainer. I just blend basic financial rigor with a bit of visionary thinking and competitive research, and set my clients up for the win when they go ask for permission to go from idea to prototype to MVP to pilot.
See: IBM's software engineering, vs Delta's offering of their maintenance ops to other airlines. One has really, really worked out, the other hasn't.