Aren't you just say "the total addressable market is huge"? That sounds like a good thing for the company trying it.
As a back-of-the-envelope calculation, shipping a 20ft container from Shenzhen to Los Angeles is about $1200 and takes about 14 days. Assuming you can sail at the same speed, and considering this sail ship has a capacity of about 10 containers, that is a revenue of $24000 / month. In reality you'll only be able to sail 100 to 150 miles a day, so crossing those 6500 miles will take you to 43 to 65 days - or a revenue of $5100-$7800 / month.
How are you going to run your ship for that little, considering you need 12 crew (and 12 additional "guest crew")?
Uphill battle...
Otherwise I would be surprised if you could even make a good faith argument that this will be commercially viable.